It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.
Brand and customer experience agency VMLY&R Malaysia has made a string of hires to beef up its creative capabilities. It has picked Suryadipura Salleh as its new executive creative director. He will report too VMLY&R Malaysia's chief creative officer, Didi Pirinyuang. According to VMLY&R, Salleh was
Global brand and customer experience agency VMLY&R has appointed Saw Gin Toh as its new head of strategy for Singapore, according to a statement by the agency. She will report to Rhys Taylor, the managing director of VMLY&R Singapore.
Cloaked as a dated infomercial for a new pregnancy test, the menstruation brand’s PSA highlights how reproductive rights and data privacy in the US have changed following the overturn of Roe v. Wade.