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Why Newly Merged VML Could Be Greater Than The Sum Of Its Parts

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

United statesYoung rubicamJ walter thompsonWunderman thompsonWalter thompsonTaylor swiftMedia agency briefingAgency ceosKansas cityYellow brickWunderman thompsonVmly amp rGency cultureAgency leadershipGency models

Codewords, Secrecy And Uncertainty: Inside WPP s Shock VML Merger

WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.

New yorkUnited statesWunderman thompsonMel edwardsMark readJ walter thompsonJon cookMedia agency briefingRose courtSea containers houseMergers and acquisitionsVmly amp rMly ampr londonWunderman thompsonAgency leadershipGency models

VML? Why? And Are You Serious?

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

United statesWalter thompsonWunderman thompsonTaylor swiftWundermn thompsonYoung rubicamJ walter thompsonAgency ceosMedia agency briefingYellow brickWunderman thompsonVmly amp rGency cultureAgency leadershipGency models

WPP merges Wunderman Thompson and VMLY&R

Leading the Asia Pacific entity will be Audrey Kuah and Yi-Chung Tay as co-CEOs.

Debbi vandevenJon cookJ walter thompsonAudrey kuahMel edwardsWunderman thompsonEric campbellMark readYi chung tayVmly amp rWunderman thompson

WPP s Mega Mergers Under Mark Read

Mark Read has been systematically restructuring WPP since 2018. VML is now the legacy carrier of all these agencies.

Mark readWunderman thompsonVmly amp r

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