Viu Continues Race for Korean Drama Content and Expansion in Anime
Patrick Frater, provided by
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Multi-territory Asian streaming platform Viu is to launch four new anime titles and six Korean dramas as part of its second quarter slate update. The moves keep up fierce competition in the region for both categories of content.
The four Japanese animated series are season five of shonen anime title “My Hero Academia”; “The Time I Got Reincarnated as a Slime: The Slime Diaries,” a spin-off from “That Time I Reincarnated as a Slime” series; gag-comedy isekai title “I’ve Been Killing Slimes for 300 Years and Maxed Out My Level”; and “Zombie Land Saga Revenge,” a zombified take on the idol genre. They will be available in selected territories within 24 hours of launch in Japan.
OTT (over-the-top) video streaming platform Viu is offering 11 new Korean dramas this month and March.
These “River Where the Moon Rises,” “The Penthouse 2,” “Times,” “Mouse,” “L.U.C.A.: The Beginning,” “Dear. M,” “Great Real Estate,” “Summer Guys,” “Love Scene Number,” “Breakup Probation, A Week” and “Beyond Evil.”
Viu recently announced it hit 45 million MAU (monthly active users) and 5.3 million paid subscribers and ranks No.1 for number of users in Southeast Asia according to Media Partners Asia (MPA).
The Viu Original “River Where the Moon Rises” premiered on Feb. 15. The drama stars Kim So-hyun as Princess Pyeonggang and Ji Soo as On Dal and follows Pyeonggang’s quest to uncover dark and dangerous conspiracies in the kingdom.
River Where the Moon Rises.
Set to premiere exclusively on Viu on February 15, 2021,
River Where the Moon Rises is adapted from a Korean folktale recorded in The History of the Three Kingdoms and based on Princess Pyeonggang (Kim So Hyun) and her General, On Dal (Ji Soo).
Born as a princess but raised as a soldier, young Pyeonggang sets out on a tour of the kingdom with her mother, the Empress, during which they arrive at a village where they meet General On Hyeop and his son, On Dal. Sharing with him her goal of becoming Goguryeo’s first queen with her intellect and confidence, the straightforward On Dal laughs at her lofty dreams as women do not engage in state affairs, though he means no harm. Meanwhile, the Empress is seeking help from General On Hyeop due to the schemes and conspiracies ongoing in the kingdom, but the two are assassinated in the process. The story follows Pyeonggang’s quest to uncover dark and dangerous conspiracies in the kingdom.
4 ways to expand your brand’s reach in the OTT space Details
This post is sponsored by Viu.
The rise of over-the-top (OTT) or video streaming platforms has significantly altered the traditional TV landscape, bringing interactivity, data insights and audience targeting, favourably associated with the digital space, to the media ecosystem.
In an age where it is becoming more challenging to engage with audiences on traditional mass media channels, the popularity of video streaming services presents brands with new opportunities to reach out to their target consumers.
Viu, a leading pan-regional OTT video streaming service operated by Viu International, revealed that video consumption on its platform has grown by 42% in Q2 2020, according to the Q2 report from Media Partners Asia’s AMPD Research.