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Florida's tourism numbers dropped in 2023 – NBC 6 South Florida

Florida had an estimated 135.02 million tourists in 2023, down from 137.4 million in 2022.

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Florida saw fewer visitors in 2023

Industry officials have pointed to an increase in competition from other states and countries

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What's New in Florida Tourism

What's New in Florida Tourism
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Florida tourism total down slightly in 2023 from previous year

Visitors to Florida last year fell short of 2022’s record numbers, as a post-pandemic rebound in international travelers couldn’t overcome a noticeable drop-off in domestic tourism late in the year.

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