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According to VMware Digital Frontiers 3.0 Study, 74% of Filipino consumers indicated that they have started engaging with brands that delivered superior digital experiences, suggesting that a strong alignment is needed from the organizations to close the digital experience gap.  In the wake of the COVID-19 pandemic, digital transformation has accelerated in the Philippines with more consumers turning to digital channels and services and shifting their consumption at home. The study revealed that 77% of Filipino consumers have defined themselves as “digitally curious” or “digital explorers” who look forward to organizations delivering more digital experiences and services, putting them on par with Southeast Asia’s overall average of 78% and well ahead of five out of nine other developed nations surveyed: US (59%), France (55%), Germany (57%), UK (64%) and Singapore (67%). 

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