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The shortening market is expected to witness significant growth due to growth of the processed food industry, rise in disposable and change in lifestyle in consumers, and growing e-commerce sector
According to Innova’s 2022 Flavor Survey, 39% of Americans said they are most likely to experiment with flavors through sauces, seasonings, and toppings. These categories rank ahead of others such as bakery, soup, desserts and ice cream, cheese, savory snacks, and more.