The world-first Danish strategy to encourage plant-based foods may contain a lesson for other nations looking to cut back on meat: build new demand first.
Denmark witnessed this week its first 'greenwashing' litigation, against pork producer Danish Crown A/S, in what seems to be the first lawsuit against a European food producer over climate claims.
We sat with the oDanish Minister of Food, Agriculture and Fisheries Jacob Jensen to learn more about the Plant-based action plan and the decision behind this move.
Denmark leads world with plant-based action plan meatfreemondays.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from meatfreemondays.com Daily Mail and Mail on Sunday newspapers.