Visit Portugal launches new sustainability challenge to travellers
Share
Visit Portugal has launched an inspiring message to travellers from the UK in the form of an inspiring YouTube video which calls for a focus on responsible and sustainable tourism in 2021. The #CantSkipTomorrow message, delivered by a young child adopting the persona of ‘tomorrow’, is a call for discovering new ways of travelling bound by a collective conscience to protect what has been given to us by nature.
This important message for a better future is developed from the song “Verdes são os campos” (Green are the fields) by Zeca Afonso, created from a poem by Luís Vaz de Camões. It derives from the global guidelines of the World Tourism Organization which indicates that the actions of travelers, once the threat of COVID-19 has eased, will allow the industry to redefine itself in an even stronger and more sustainable way than ever before.