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Baby steps: Bambino Mio is guiding all parents towards changing nappies for good

Bambino Mio won ‘Best in Brand Purpose’ at The Drum Awards for Social Purpose, with plan to It's time to change nappies for good. Seeking to make ‘niche’ reusable nappies commercially and socially accepted, it is the only reusable brand of its kind to scale its business globally – with its mission of sustainability front and center. Here, get behind the scenes of this winning entry.

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