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Total GivingTuesday donations were flat this year, but 10% fewer people participated in the day

Total GivingTuesday donations were flat this year, but 10% fewer people participated in the day
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GivingTuesday draws $3.1B but fewer donors down this year

The nonprofit organization GivingTuesday estimates that donors gave $3.1 billion this year on what has become one of the most important fundraising dates for U.S. nonprofits, the Tuesday after Thanksgiving. Donations on GivingTuesday this year were up $20 million more than what was donated last year, or a 0.6% increase before adjusting for inflation. But the number of donors was down about 10% from 2022, which some called a worst-case scenario for the sector.

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