Leading the team is Maya Latinovic, who assumes the role of Vice President of Global Sales. Latinovic has been a driving force for the brand since she was appointed Vice President of Global Sales of Virgin Hotels in January 2022. With over 20 years of experience leading sales strategies at global brands, including EDITION Hotels and Preferred Hotels, Latinovic brings her wealth of knowledge and keen business acumen to her latest position. She will bring her forward-thinking mindset to develop sales strategies and guide efforts across internal and cross-functional teams to drive incremental business for the hotel portfolio.