Asian-Americans’ disposable income was up 314% before Covid-19, study finds
The collective buying power of Asian Americans far outpaced other demographic groups over the past 20 years and was on track to reach $1.3 trillion in 2022 before the Covid-19 pandemic hit US shores, according to a newly-unveiled Nielsen study.
Higher rates of immigration and higher-than-average incomes were key factors in the rise of Asian Americans’ economic strength, according to findings recently highlighted in a series of Nielsen 2020 consumer reports on levels of disposable income among Black, Latinx and Asian Americans.
The analytics company estimates that prior to the pandemic, the total buying power of Black Americans was on track to reach $1.8 trillion by 2024. Latinx buying power was projected to reach $2.3 trillion by the same year.
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