it made perfect sense. a lot of auto companies do this. they weren t going to be moving jobs from the u.s. to china. but obviously that s the clear implication of the ad. so the fundamental message is a lie. they just covered themselves enough with the language. maybe they thought they wouldn t get called out on it. i think this ended up backfiring on them. they were desperate at that point. they were desperate to win ohio. i think it was net loss. they got killed, as you say, and it back fired. i think it s one of the things that worked the other way. whiplash against it. thank you, great reporting. when we return, let me finish with the ultimate triumph this year. believe it or not, of truth. you re watching hardball, the place for politics. americans believe they should be in charge of their own future. how they ll live tomorrow. for more than 116 years, ameriprise financial has worked for their clients futures. helping millions of americans retire on their terms.
personally, what we do is more important than what we saw. what we say. it is about getting the policy right that s where the battle and debate has to happen. once you get a good policy you want to make sure you have a language that supports that as parents or managers in our daily life sometimes you do the right thing but you say something even though you have done the right thing it ends up backfiring. this is about matching a message and every political consultant will tell you message is important, matching a message to a good policy you need work on both at the same time. i want to move on to one more topic. i m curious to see what you will say. the indian prime minister is going to be in the united states for this big summit this week on nuclear security issues. what he s wanting everyone to knowcus on is not so much the big states like the united states and russia and those who have nuclear weapons,