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iTWire - Twilio report reveals customer data platforms are a critical foundation for AI-driven customer insights

GUEST RESEARCH: Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business succes.

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Chris-hecht
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Twilio-segment
Universal-analytics
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Cdp

Consent Mode V2: Google Shares Shares Key Details For Advertisers

Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.

United-kingdom
Ginny-marvin
Google
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European-economic-area
Google-analytics
March-deadline
Action-for
Universal-analytics
Google-ads
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Mark your calendars: 3 data deadlines in 2024 for marketing effectiveness

Mark your calendars: 3 data deadlines in 2024 for marketing effectiveness
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Google warns UA360 users must migrate to GA4 'urgently'

Google warns UA360 users must migrate to GA4 'urgently'
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

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Nicola-agius
Google
Universal-analytics
Google-analytics
Google-ads
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Search-engine-land
Jungle-creations
Mail-online
Digital-spy

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh, managing director, Africa, Incubeta says tight budgets and data complexities can be overcome in 2024.

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Roan-mackintosh
Google
Youtube
Universal-analytics
Performance-max
General-data-protection-regulation
Digital-markets-act

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