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India s Mahindra Group is reviving the iconic BSA brand, with gas-powered and all-electric bikes, designed in the UK, launching in 2021.
Chairman Anand Mahindra said that it was better to reinvent a well-known brand than to create a new one.
Mahindra has already enjoyed some success with its Jawa brand of bikes, which sold 50,000 units in India in just 12 months.
The company acquired BSA in 2016 because it wanted to have a brand for the western world.
BSA is back.