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The annual global demand for instant noodles is estimated to be approximately 150 billion servings and a market value of $42.2 billion as at 2018. With a projected growth of immense proportion, Dufil Group, manufacturers of Indomie Noodles has continue to invest massively, tightening the reins of dominance in the instant noodles market, writes Eromosele Abiodun
The increasing urbanisation-induced fast-paced lifestyle of many societies around the world has necessitated the need for affordable quick meals. The constantly moving working population, in particular, look to foods that require minimal cooking to address their hunger needs. This reality has seen instant noodles become a staple meal in many Nigerian homes.