ELON MUSK has confirmed that he has named NBCUNIVERSAL S advertising sales chief LINDA YACCARINO as the new CEO for TWITTER. According to her bio, YACCARINO has worked at NBCUNIVERSAL for nearly 12 years, leading a team which has generated more than $100 billion in ad sales since 2011.YACCARINO previously served as NBC s chair for advertising and client partnerships, and as Pres./Cable Entertainment and Digital Advertising sales. Prior to her time with NBC, she worked at global entertainment .