In an age of deepfakes and post-truth, as artificial intelligence rose and Elon Musk turned Twitter into X, the Merriam-Webster word of the year for 2023 is “authentic.” Authentic cuisine. Authentic voice. Authentic self. Authenticity as artifice. Lookups for the word are routinely heavy on the dictionary company's site but were boosted to new heights throughout the year, editor at large Peter Sokolowski told The Associated Press in an exclusive interview.