now it s your turn to cry cry me a river cry me a river you know, justin timberlake leaving nsync becomes the model for what can be done. yes it s your girl you talk about people who are always going to be bigger than their group, that was beyonce. you ready? she puts out a solo album in 2003. first single is crazy in love. it s got this incredible sample. that catches your ear. beyonce hasn t opened her mouth yet, and you re already hooked on that song. i looked so deep in your eyes i remember being asked once, what do you think, christina or britney? i said, beyonce. got me looking so crazy right now crazy in love. that s how it begins. it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. beyonce! naughty girl! in the early 2000s the industry was so dominated by pop
it was very intricate but very rhythmically driven. uh-huh this my shit all the girls got to be like this pop stars figure out you need hip-hop cred and you need a hip-hop producer. i ain t no hollaback girl i ain t no hollaback girl what s interesting about the 2000s is you had a grouping of hip-hop producers who were crossing over and topping pop charts. kanye is another one. you know, he s producing and working with jay-z and alicia keys and ludacris and janet jackson. but you know, in there he wants to be his own star. so he releases his first album, the college dropout. can t stop me from rapping can ya the first single for college dropout was a song called through the wire. i spit it through the wire kanye west gets into a car accident in los angeles, and in the hospital with his jaw wired shut he records the song. i drink hooch for breakfast
users. napster should have been an early version of itunes. it s kind of a tragedy it didn t happen back then. today the u.s. court of appeals ruled napster is infringing on copyrighted music, in essence letting its users steal songs. the music label executives absolutely didn t want any kind of itunes-style distribution infrastructure that would fit with the internet, because they were terrified of unbundling the single from the album. so for a long time they ve been able to take one hit song like complicated. tell me why did you have to go and make things so complicated if that song comes out in the late 90s, it s going to move 20 million albums at $10 each. five or six years later, it s no longer going to move 20 million albums. it s going to move 20 million songs at 99 cents each. so you ve just lost 90% of your revenue. cd sales have dropped almost one-quarter in just three years. that s an awful lot of lost business.
i m stopping you for because i m young and i m black and my hat s real low do i look like a mind reader sir i don t know what jay-z represented was the fact that you could actually have real longevity in hip-hop. for the longest time new york had been the center of the world in hip-hop. the south for the most part hasn t really made itself heard. that started to change in the 2000s. and you re getting outkast. and outkast is amazing. one two one two three outkast became rap s beatles in the 2000s because we found both, but particularly andre, becoming more obsessed with a kind of adventurous landscape of music. yeah i fake like i m scared hip-hop knew about outkast. but then they come out with an album speakerboxx and the love below. and they have this song called hey ya.
later, r&b becomes much more rhythmic, not written as flowing as the traditional r&b song. all the single ladies all the single ladies and beyonce understood better than anybody how to make r&b for a hip-hop generation. put your hands up up in the club i feel like everyone remembers where they were when they first saw the single ladies video. it was like, oh my god, how do i learn the dance? i can t learn it fast enough. pop it a little bit. pop it. okay. like stick it. if you like it then you should have put a ring on it oh oh oh oh oh oh she was a woman speaking for other women. and that was so welcome. one by one even two by two everybody in the club let me show you how we do rihanna comes along, and she s much more r&b than she is pop. she s got the sort of caribbean feel in her music. and there s something really fresh about her. a thief in the night come and