Google's delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Operator
Hello, everyone, and welcome to PubMatic s first-quarter 2021 earnings call. My name is Cara, and I will be your operator today. Before I hand the call over to PubMatic team, I d like to go over a few housekeeping notes. As a reminder, this webinar is being recorded.
[Operator instructions] Thank you for your attendance today, and I will now turn the call over to Stacie Clements with The Blueshirt Group.
Stacie Clements
Investor Relations
Thank you, operator, and good afternoon, everyone. Thank you for joining us on PubMatic s earnings call for the first quarter ended March 31, 2021. Joining me on the call are Rajeev Goel, co-founder and CEO; and Steve Pantelick, CFO. Today s prepared remarks have been recorded after which Rajiv and Steve will host live Q&A.
Google is phasing out third-party cookies. Will it impact hotel marketing?
Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a talle
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