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After only six weeks of working in his company s newly purchased office space, Isaac Rudansky, founder and CEO of AdVenture Media Group, sent his employees home to avoid the spread of Covid-19. He lost 35 percent of his clients in the first three weeks of the pandemic. I m actually an optimistic person, but this was a really dark period, he says. Oftentimes, when you re dealing with feelings of depression and stress, it s impossible to look at a longer horizon.
So rather than look forward, Rudansky looked back at the past five years. Even through the peaks and valleys, he saw that his life and career had trended in a positive direction. That perspective gave him the confidence to move forward.