Confident Coffee Roasters Founder and Roaster Amber Dietrich. All images courtesy of Confident Coffee Roasters.
Confident founder and roaster Amber Dietrich now runs her Diedrich IR5 machine inside a roughly 1,600-square-foot space, about half of which houses the retail cafe, in the town of Johnson, just north of Fayetteville.
Dietrich told Daily Coffee News that the cafe opening comes a bit sooner than was originally planned for the company, which roasted its first batches in March of last year.
“It was my intention to build the roasting side of my business for a few years before jumping back into cafe operations, but COVID changed that,” Dietrich told DCN. “The majority of my sales were from offices, co-working spaces and cafes, so when the shutdown happened, I lost most of my business overnight.”