A âbottle of wineâ contains 750 milliliters of liquid, about 25 ounces. And if you picked up a wine bottle in a store and the label said it had only 700ml inside, you might think you were getting ripped off.
But consumers need not fret. The 700ml bottle isnât a legally permitted size. And that may not change for quite a while. But some new sizes may soon begin appearing on store shelves. The federal government has just announced that it is permitting wine in cans to be sold in sizes that previously werenât permitted.
That was the intent of the Treasury Dept.âs Tax and Trade Bureau (TTB) when it made its ruling. It came about because wine in cans has is now a serious category. To respond to this development, new legal sizes seemed appropriate.