Twitter has introduced Branded Likes, a new way for advertisers to engage with potential customers by transforming the Like button into custom artwork.
DUBAI: Twitter is rolling out its new “branded likes” feature across the US, Britain, Japan and Saudi Arabia. Branded likes are essentially custom animations for the like button on a tweet that brands can pay for. Branded Likes: You’ve seen Branded Likes – those custom animations of the Like button that are making you like, unlike and re-like a Tweet just for the fun of it.