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European Branch for Adult Non-Alcoholic Beverage Association (ANBA)

As of this week, the Adult Non-Alcoholic Beverage Association (ANBA) has a branch in Europe with a new board of professionals from the beverage industry. The organization is committed to uniting non-alcoholic adult beverage brands around the world.Consumers increasingly prefer alcohol-free alternatives. To meet these needs, the Adult Non-Alcoholic Beverage Association (ANBA) is setting up its second division, representing producers in Europe.The first division, which was established in North America, has already contributed to the growth of the beer, wine, spirits and ready-to-drink cocktails sector. This has ensured that consumers have more and more choice of non-alcoholic drinks for every social occasion. This is now being extended to Europe to support the growth the beverage industry is experiencing.

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