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Degrowth will accelerate as consumers change companies should adapt now: Thomas Roulet
Thomas Roulet
Synopsis
A degrowth economy can certainly inspire innovation in companies and it should, if firms want to come out on top of the competition once this change in consumer patterns becomes a norm.
Thomas Roulet teaches organisation theory at Cambridge University’s Judge Business School and is deputy director of its MBA programme. The prominent management specialist shares his insights with ET Evoke on why degrowth will only accelerate in the West and how companies can keep up:
There are clear trends showing how consumers in the West are now driving degrowth. This movement does not mean the end of consumerism it means consuming