Both WPP and Dentsu have moved into plush new premises in the center of Manchester. But in this hybrid age, and with WPP and co increasingly talking up the prospects of AI, why invest in urban space now?
On the beauty of hyper-measurability and seeing inaccuracies as data points, Isabella Smith of Impression advocates for a test-and-learn mentality among teams.
On the beauty of hyper-measurability and seeing inaccuracies as data points, Isabella Smith of Impression advocates for a test-and-learn mentality among teams.
The latest movement driven by Gen Z rejects hustle culture and places importance on balance and wholesomeness. Here, Luke Hodson of Nerds Collective explains how brands can support it.
For decades, digital transformation has been used to describe the way businesses approach the future. But is the term outdated, now that digital is the norm? Sheetal Patel of Paragon DCX explores.