When Pete Wilking founded A1A Solar in Jacksonville in 2010, the rooftop solar industry was still in its infancy. Just three years later, the company was “very financially viable.”
Then Jacksonville’s city-owned utility company changed its rooftop solar policy in 2018, reducing the amount it reimburses solar customers for excess power. That change doubled the amount of time it takes for solar owners to recoup their investment. Demand soured, and Wilking was forced to lay off 25 people, about half of his full time staff.
JEA says it changed the policy to keep regular customers from having to subsidize solar customers.
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