RULEBREAKER No. 7
If you hear Thierry Breton calling for an ambitious semiconductor strategy on the morning radio, underscoring the importance of artificial intelligence on LinkedIn when you clock in, and calling for “tech sovereignty” in POLITICO the same day, chances are his faithful and gregarious communications adviser Terence Zakka had a lot to do with it.
A former brand manager, lecturer and head of global public relations, the Twitter aficionado with a taste for emojis and GIFs is a relative newbie to the Brussels bubble. And yet, he managed to turn his boss into one of the most influential officials in the Berlaymont.