Look back at Gibson Guitar’s rich Kalamazoo history as Hard Rock plans new hotel
Updated Mar 04, 2021;
KALAMAZOO, MI A homegrown guitar legacy dating back to the turn of the 20th century will be entering a new chapter in the coming years.
This week, Hard Rock Hotels announced plans for a new hotel at the 225 Parsons St., Kalamazoo, location the longtime home of Gibson and, later, Heritage Guitars.
Plans for the newest addition to Hard Rock’s REVERB brand, call for business casual concept hotel designed to be an “energetic cultural hub for connection, creation and inspiration among music fans, locals, and travelers alike,” according to a news release from the company.