Market segmentation is central to the work we do at Roy Morgan Research. By dividing a market into distinct and specific sub-groups, we ensure that our clients can pinpoint their target audience and plan their new products and marketing communications accordingly.
By categorising the population according to their uptake of new technologies, Technology Adoption Segmentation provides a new level of understanding to help you target your best prospects and to inform your important marketing decisions.
/PRNewswire/ The "United States Smart Home: Consumer Purchases and Preferences" report has been added to ResearchAndMarkets.com s offering. This consumer.