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GM Marketing Campaign 'Make History' Honors SWAC and HBCUs Legacy

The campaign was created by the award-winning creative agency Majority, directed by Grammy-winning director Alan Ferguson and featuring a soundtrack called “Stay On It” by legendary Black composer Julius Eastman.

NABOB Gets First GM Incubator Fund Award

GM diversity leader Tarshena Armstrong discusses partnership with 'rolling out'

The 23rd Annual Rainbow PUSH Global Automotive Summit took place Nov. 14-15. The event served as the backdrop for the world’s leading global automotive manufacturers to discuss strengthening and creating opportunities for people of color at every level of the industry. During the event, Tarshena Armstrong, General Motors’ diversity marketing leader; and Munson Steed, publisher […]

Reaching and Attracting Multicultural Audiences

Leaning into the minority of today, majority of tomorrow mindset 

General Motors recruiting HBCU students for internships, jobs

General Motors is looking to expand their company through HBCUs, as they build a partnership with the Southwestern Athletic Conference.