Post Launches Fruity and Cocoa Pebbles Crisps, Honeycomb Big Bites Snacks
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If you ve ever considered cereal to be not just a great breakfast but a perfect snack option as well, you re in luck. Post Consumer Brands has launched new on-the-go cereal snacks taking some of your favorite, iconic cereals and giving them a large, snackable form. The cereal brand is rolling out four offerings: Fruity Pebbles Crisps, Cocoa Pebbles Crisps, Honeycomb Big Bites, and Chocolate Honeycomb Big Bites. According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go, said Tara LaFerla, Brand Manager of Portfolio Innovation at Post Consumer Brands. We developed our new PEBBLES™ Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day. Our new cereal snacks have big flavor and big crunch in a ‘no mess’ form that parents and kids will love.
New PEBBLES
™ Crisps, which are about the same size as a potato chip, come in both Fruity and Cocoa PEBBLES
™ flavors and are gluten-free. The new Honeycomb Big Bites are about twice as big as the original Honeycomb cereal shape and can be found in the classic Honeycomb flavor, as well as in a new chocolate flavor. Each of the four varieties are available in a 6-ounce multiserve, resealable pouch, ideal for sharing or eating on the go. According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go, said Tara LaFerla, Brand Manager of Portfolio Innovation at Post Consumer Brands. We developed our new PEBBLES
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