Why The Rise Of First-Party Data Could Be A Net Win For Brands And Retailers forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
PadSquad Breaks Free from Ordinary TV Ads with Interactive CTV Offering
The Company Partners with Innovid to Bring Remarkable Creative to Connected TV
News provided by
Share this article
Share this article
NEW YORK, May 11, 2021 /PRNewswire/ PadSquad, a digital media company that develops high-impact advertising experiences, introduces their Interactive Connected TV solution. The company is extending their proven digital ad experiences to the largest digital device, the TV. We re taking insights around consumer interaction in digital and creating those same engaging advertising experiences for CTV, giving our clients opportunities to build remarkable experiences for any screen, at scale, said PadSquad Founder and CEO, Daniel Meehan.
PREVIEW
SUBSCRIBE
Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said.
Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money into streaming TV.
Although still only a fraction of the $60 to $70 billion spent on traditional TV in the U.S. every year, ad spending on internet-connected TV sets, where most of streaming TV happens, will reach almost $8 billion in the U.S. this year and likely total $15.6 billion in 2023, according to research firm eMarketer.