Black-Led Organizations That Saw a Surge in Donations Look for Lasting Impact
Julianne McShane, NBC News, December 31, 2020
On June 2, about 28 million people posted black squares to their Instagram feeds as part of Blackout Tuesday, an initiative started by two Black women in the music industry Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, a former executive at Atlantic in an effort to encourage reflection about the prevalence of anti-Black racism and police brutality.
While some people’s engagements with the cause ended on Instagram drawing criticism from some activists and academics, who derided the posts as prime examples of “slacktivism,” or half-hearted social media-based activism others opened their wallets to donate to Black-led and Black-focused nonprofit organizations, collectives and mutual aid groups.
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