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Imax Will ‘Benefit’ From Shorter Theatrical Windows, CEO Says
“Studios and talent are going to be more focused on how to create an event around their movie,” Richard Gelfond saysBeatrice Verhoeven | March 4, 2021 @ 2:41 PM Last Updated: March 4, 2021 @ 2:48 PM
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Imax CEO Richard Gelfond on Thursday said his large-format theater company stands to “benefit” as Hollywood studios abandon the traditional 90-day windows between movies hitting theaters and heading to consumers on demand.
“Imax is going to benefit from that, and the reason is, more of the value proposition is going to go to the backend of the release,” Gelfond said during Imax’s investor call on Thursday. “As windows get shorter, studios and talent are going to be more focused on how to create an event around their movie and how to make their movie stands out. We started to see some of that already– as windows have moved around, a lot of talent and directors have been in touch