June 2 | By Ad Nut
Wunderman Thompson s Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client had been up to. Then he made a video about it. Dear client also earned a spot in our list of 2020 s most raveworthy ads, even though it s not technically an ad. And by the way, our post about the video is not only the most-read article of 2020 but also the most-read article of the past few
years.
February-June | By Staff reporters
On February 7, we started a page spotlighting the actions brands were taking to support their communities as the pandemic spread. Such was the outpouring of donations and initiatives that we kept updating the page almost daily with new items all the way into June, and you kept reading. The page now stands as a record of an impressive effort on the industry s part.