Traders and the dyeing and printing mills have already started receiving advance orders for saris from various political parties and they expect to send one crore saris this time
SURAT: The Covid-19 pandemic and the subsequent lockdown had brought the textile traders in the country’s largest man-made fabric (MMF) hub on their knees. Diwali sales and the marriage season too remained bleak.
But the assembly elections in Kerala, Tamil Nadu, Assam and West Bengal this year has finally brought some cheer in the industry.
The businessmen have started getting orders for low-cost saris (costing about Rs 150 apiece) that are widely distributed to attract women voters in the poll-bound states.