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How Bruce Springsteen Agreed To Do a Super Bowl Commercial for Jeep
Brian Steinberg, provided by
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After driving “Thunder Road” for decades, Bruce Springsteen is taking a detour on Madison Avenue.
The musician known as “The Boss” will command two minutes of commercial time in Super Bowl LV Sunday night, all part of a mammoth Jeep ad meant to reflect a national mood of coming together after four years of politics and polarization. The spot does something else, too: It ends a decade-long quest by one of the industry’s most colorful marketing executives to convince the iconic artist behind stirring songs like “Born in the U.S.A.,” “Growing Up” and “The Rising” to do something he has never done before align himself with an advertiser.
the colorado woman who strapped her kids into the car and rolled it into the lake and told the police she was carjacked by black man? nothing has changed in 20 years. lyndsay lohan is blaming a black han for stealing a coat that doesn t exist. how do you steal half a coat? it was a two piece. i am thinking it was a shawl coat that attaches. it was very cold outlast night. somebody perhaps needed it for just st a aving off hypothermia. wouldn t you say this person probably really needed my coat? she sold the coat and she needed a story. the people that lent it to her that s my theory. she should have said she gave it to a bag lady who had a newborn and they were shivering. you know what, i don t care what this costs, i will save this baby. nobody would believe lyndsay lohan would do that. coming up, super bowl xlvi. it is a year and three days away. plan now, everyone.
the colorado woman who strapped her kids into the car and rolled it into the lake and told the police she was carjacked by black man? nothing has changed in 20 years. lyndsay lohan is blaming a black han for stealing a coat that doesn t exist. how do you steal half a coat? it was a two piece. i am thinking it was a shawl coat that attaches. it was very cold outlast night. somebody perhaps needed it for just st a aving off hypothermia. wouldn t you say this person probably really needed my coat? she sold the coat and she needed a story. the people that lent it to her that s my theory. she should have said she gave it to a bag lady who had a newborn and they were shivering. you know what, i don t care what this costs, i will save this baby. nobody would believe lyndsay lohan would do that. coming up, super bowl xlvi. it is a year and three days away.
i think preparation is the key to success. and you lay it all out, as you well know, as we describe in the book. what happened for us was we win the super bowl xlvi. and i felt like, you know what, the way that our players played down through the stretch there was remarkable. and we did earn the right to win. and why not write a book about that so that perhaps we can lend some of these ideas to other people, no matter whether you re a housewife, working in management, coaching a youngster or youth group team, whatever it might be, these principles will apply. when you see what s happening in washington and the sort of collapse of any kind of leadership or bipartisan cooperation, whatever it may be, taking the keys to winning that you have, what would you get them to do, these politicians, to try to work better for the cause of america? well, we all want that. and it s frustrating to see that why don t we come together to