A solid SEO (search engine optimization) strategy helps you rank higher in search engines when potential customers look for the products and services you offer. Unfortunately, it’s becoming consistently more challenging to maintain a high rank above your competition. Here are five of the most critical factors to ranking higher in searches.
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Tip 1: Activate an SSL Certificate
Adding an SSL certificate to your website is a must, both for your sake and the sake of your consumers. In fact, Google recently changed their security requirements for websites and has stopped ranking insecure sites as high as the ones with “HTTPS” in the URL. This means that it’s a critical step to boosting your search engine rank.
What exactly is an SSL certificate? This is an encryption you can purchase from your host for an additional monthly fee and it protects your website’s users’ information when they’