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published : 2 Jul 2021 at 04:00 Metal recycled from the shaft of the Pangaea was used to make the case of Submersible EcoPangaea Tourbillon GMT 50mm Mike Horn Edition. (Photos: Panerai)
Two years ago, Panerai released the Submersible Mike Horn Edition as a professional diving watch and a compendium of innovative solutions for safeguarding our planet and its oceans.
The Florentine watchmaker introduced EcoTitanium to haute horlogerie in making the case, bezel and crown-protecting device while the strap was made from a material obtained from recycled PET.
Last year, Panerai launched the Submersible EcoPangaea Tourbillon GMT Mike Horn Edition with a case made from metal recycled from the shaft of his sailing vessel, the Pangaea.
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At the annual Geneva watch fair in 2019, H. Moser & Cie., an independent Swiss watch brand with a playful sense of humor, displayed a particularly unique piece: the Moser Nature Watch. Billed as the first “green” watch, “100% Swiss grown and made,” its steel case was adorned with living succulents, moss, mini echeveria, cress, spiderwort, and onion sets, with a dial made of natural mineral stone and lichen from the Swiss Alps. Grass even grew on the strap.
With the Nature Watch, which is alive and well in the brand’s headquarters, H. Moser created an emblem for its announcement that it was committing to meet certification conditions of the Responsible Jewellery Council (RJC), which was founded in 2005 to establish responsible standards for the entire supply chain from mine to boutique.