Social commerce is going to be one of the largest contributors.
13 Feb, 2021 - 08:42 AM IST | By indiantelevision.com Team
NEW DELHI: Influencer marketing has grown by over a 100 per cent in 2020 and is all set to clock in an year-on-year growth of 25-30 per cent from hereon, for at least two-three years, Content+ Mindshare SVP Ajay Mehta stated during Indiantelevision.com’s Social Knights virtual roundtable discussion on Friday.
Moderated by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari, the virtual panel gave deep insights into the leading influencer marketing trends, brand and influencer requirements and the role of agencies in the process. Other panelists included digital content creator & actress Prajakta Koli (@mostlysane), Improv genius, comedian, writer Abish Mathew, Syska Group head marketing Amit Sethiya, ITC Ltd VP - personal wash & fragrances, personal care products business division Subash Balar, Godrej Group lead - in