No business can guarantee it will make a profit, but there are strategies that can increase chances for success. The firm how can it keep costs down . With richard gill, well investigate that problem on this edition of economics usa. Im david schoumacher. Pepsi cola hits the spot 12 full ounces thats a lot. Id like to buy the world a coke and keep it company thats the real thing. We made our choice make it a pepsi. Soft drink companies spend millns advertising to make billions in sales. Its a 23 billionayear industry. With that many sales, every decision is crucial. Youre the pepsi generation. The words im about to say will change the course of history coca cola has a new taste. Its the best ever. In 1985, the Coca Cola Company announced to the world it was changing the coke formula. To millions of customers, the new taste was an outrage. The rest is history. Five years earlier, a key ingredient was changed, and it went unnoticed. What was that change . Why did the company risk it . In
Exploded into the states thirdlargest newspaper. How did the company make this Phenomenal Growth possible . No business can guarantee it will make a profit, but there are strategies that can increase chances for success. The firm how can it keep costs down . With richard gill, well investigate that problem on this edition of economics usa. Im david schoumacher. Pepsi cola hits the spot 12 full ounces thats a lot. Id like to buy the world a coke and keep it company thats the real thing. We made our choice make it a pepsi. Soft drink companies spend millions advertising to make billions in sales. Its a 23 billionayear industry. With that many sales, every decision is crucial. Youre the pepsi generation. The words im about to say will change the course of history coca cola has a new taste. Its the best ever. In 1985, the Coca Cola Company announced to the world it was changing the coke formula. To millions of customers, the new taste was an outrage. The rest is history. Five years earlier
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End it. Senator schumer will be here live in just a few minutes. Again, his first interview since that shutdown. All right. It has been a very busy news day. I want to start in june of last year. June 8th. Thats the day the vently fi re fired james comey gave a full day after testimony before republicans running the various congressional investigations into the russia scandal realized that open hearings were a bad idea. That having these important witnesses give incredibly and dramatic compelling testimony under oath on the russia scandal on tv all day long, this is before they realized that would feel way too much like the watergate hearings and they shouldnt let that go on any longer. As they have been doing behind closed doors since then the on that day in june that james comey testified in congress about his fbi director and what he knew and about his firing by President Trump, james comey said something in that testimony that was very memorable and very mysterious about the attorn
Running the various congressional investigations into the russian scandal realized that open hearings were a bad idea. That having these important witnesses give incredibly and dramatic compelling testimony under oath on the russia scandal on tv all day long, this is before they realized that would feel way too much like the watergate hearings and they shouldnt let that go on any longer. As they have been doing behind closed doors since then the on that day in june that james comey testified in congress about his fbi director and what he knew and about his firing by President Trump. James comey said something in that testimony that was very memorable and very mysterious about the attorney general, Jeff Sessions. Remember the major point of james comeys testimony that day was that the president had repeatedly pressured him as head of the fbi that he should drop the russia investigation, that he should lift the cloud that was looming over the Trump Presidency because of these on going cr