There’s no shortage of influencers out there and we’ve witnessed a good share of trends come and go. With many of those posts by amateurs, we decided to talk with someone who's got her boots on the ground of the nutraceutical ingredient industry.
Jackie Rizo started off in education, first in Mexico where she and her husband taught orphans at a private school. When they moved back to the States, Rizo was a homeschool teacher to her children by day and a freelance writer by night. Today she’s the marketing director at Natures Crops International.
Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes and ages too.
Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes and ages too.