are looking for alternative options to alcohol, and zero alcohol is becoming very popular, and it is essential i think in today s society, people want to have those options. we brew it in the exact same way, there s no guinness zero brew, it s brewed as guinness, and then right at the end of the process we decide ok, that vessel is our guinness zero vessel and we remove the alcohol from that vessel using a cold filtration process to remove the alcohol, so you retain all of those flavours, you just remove the alcohol. now, obviously the pandemic, covid, has been terrible for the whole world, but when visitors come here, can you see that they re really happy to be in somewhere like this now? can you feel the excitement? 0h, sure, even irish visitors and tourists alike, so we ve seen a huge amount of irish people coming into the storehouse, and the excitementjust to see the building open. over the last 18 months the store has been talking to the world virtually. now it s great to see peop
those options. we brew it in the exact same way, there s no guinness zero brew, it s brewed as guinness, and then right at the end of the process we decide ok, that vessel is our guinness zero vessel and we remove the alcohol from that vessel using a cold filtration process to remove the alcohol, so you retain all of those flavours, you just remove the alcohol. now, obviously the pandemic, covid, has been terrible for the whole world, but when visitors come here, can you see that they re really happy to be in somewhere like this now? can you feel the excitement? 0h, sure, even irish visitors and tourists alike, so we ve seen a huge amount of irish people coming into the storehouse, and the excitementjust to see the building open. over the last 18 months the store has been talking to the world virtually. now it s great to see people coming back through the doors and people are excited. it s notjust the drinks that are changing, however. irish pubs are found all around the world, but bac
even irish visitors and tourists alike, a huge amount of irish people are coming into the storehouse, and the excitement to see the building open, the storehouse has been talking to the world virtually and it s great to see people coming back and through the doors people are excited. it s notjust the drinks that are changing. irish pubs are found all around the world, but back home here in dublin, the city s first alcohol free bar has just opened its doors. we offer a wide range of drinks, pie and cocktails, to local beers, like the one you are drinking there, and i think it reallyjust
i genuinely wouldn t know. tell me, though, why you think this will be popular? why will people want to buy this? there s a number of reasons. 0ccasions are changing, people are looking for alternative options to alcohol, and zero alcohol is becoming very popular, and it is essential i think in today s society, people want to have those options. we brew it in the exact same way, it is brewed as guinness and later, at the end of the process we decide ok, that vessel is our guinness zero vessel and we remove the alcohol from that vessel using a cold filtration process, so you retain all of those flavours, you just remove the alcohol. so the pandemic has been terrible for the whole world, but when visitors come here, can you see that they are really happy to be somewhere like this now? can you feel the excitement? even irish visitors and tourists alike, a huge amount of irish people are coming into the storehouse, and the excitement to see