What is the 'Stevenage Woman' stereotype? The voters who could be key for Labour itv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itv.com Daily Mail and Mail on Sunday newspapers.
Now, as he seeks to emulate these election victories, Sir Keir Starmer is being urged to focus on Stevenage Woman, a socially conservative mother working full time but struggling with the cost of living and disillusioned by politics