Vollebak has used an ink derived from algae to colour this top, in a bid to show how fashion could move away from black pigments made from heavy crude oil.
Near-indestructible puffer jackets and light-capturing outwear aren’t enough for the premium apparel brand that’s built its name on ridiculously hardy kit. Which is Vollebak – ran by British brothers Nick and Steve Tidball – have just released yet another bit of futuristic, boundary-pushing clothing. Enter the Mars jacket and pants. They’re the brand’s attempt at future-proofing clothing by designing something.
If you’ve ever visited the site of the six-year-old, London-based direct-to-consumer clothing company Vollebak, you’ve likely marveled at the exaggerated descriptions of clothing it sells, including a jacket “designed for a world of megastorms, where ‘waterproof’ is not enough,” a hoodie that promises to repel rain, wind, snow and fire; and and an “ice age” […]
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