The North Face Is Everywhere, That s Not by Chance | Highsnobiety
This Is Why The North Face Is Everywhere
Highsnobiety / Eva Al Desnudo
Researched and written by Editorial Director Christopher Morency, our Special Report series takes a deep dive into the brands, people, and consumers that make youth culture tick. Through interviews with business executives, cultural leaders, and other experts, we examine where today s new luxury market stands, and project where it s going. To stay in the know, and for more insights like this, subscribe to our weekly Insights NL.
The North Face is everywhere, and we can’t seem to escape it.
Industry Voices: Marketing in uncertain times with The North Face
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The pandemic has driven many consumers to appreciate the outdoors especially as many continue to spend a majority of their time indoors as part of lockdown orders.
In the past few months, The North Face has seen an increase in online searches for outdoor activities, which has led the brand to get creative in how it reaches consumers. We recently spoke with Steve Lesnard, CMO and global vice president of product creation at The North Face, about what these efforts look like and why it’s important to be nimble.