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SAN DIEGO In a Washington, D.C., suburb, Black and Latino barbers are busting myths about the coronavirus vaccine while clipping hair. Across the country, a university researcher in Phoenix teamed up with a company behind comic books fighting Islamic extremism to produce dance-inducing animated stories in Spanish that aim to smash conspiracy theories hindering Latinos from getting inoculated. And in San Diego, former refugees, Latinos and Black activists initially hired by health officials as contact tracers are calling back the people they reached about COVID-19 exposure to talk about the shots. A new wave of public health advocacy that is multilingual, culturally sensitive, entertaining and personal is rapidly replacing mundane public service announcements on TV, radio and online in the battle to stamp out vaccine disinformation circulating in communities of colour and get more people vaccinated.

United statesUniversity of marylandSan diegoStephenb thomasJames mcraeJulio cortezWallace wilsonFermin leguenBertha moralesGilberto lopezMustafa hasnainCorinne mcdaniels davidsonUniversity of maryland school public healthArizona state university school of transborderSouthern nevada health district in las vegasAssociated press