UPTOWN is elated to put on your radar. The D.C.-based start-up was founded in 2020 by two Black women,
Mignon Hemsley and
Danuelle Doswell. Their goal with Grounded is to “help you disconnect and decompress through the appreciation of plants in the spaces we occupy.” The houseplants are selected based on their ability to reduce stress, purify the air, and boost creativity and concentration. Along with providing details on how to care for your plant, where to place it, and whether it’s toxic to pets, Grounded also provides the “
Spiritual Interpretations” for the plant. For example, the ZZ Plant, which is part of the Grounded x Dove Nourishing Secrets Self-Care Plant collection, is supposed to offer spiritual growth, protection from negative energy, and good fortune. There’s a synergy that exists between humans and plants and grounding yourself by touching soil or handling or caring for a plant can improve your health and happiness.
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